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Consider this for a minute. If each advertisement gets shown 100,000 times, which one would produce the most revenue? Let's see: Now that algorithm is simpler than what Google does today, as there are lots of other elements. This includes things such as ensuring the relevance of the ad to the ad group, significance of the ad text to the question, the landing page relevance and quality, and historical account performance.

These elements are about enhancing the total user experience with the advertisements. So why does Google care, and should not they simply optimize on CTR and quote cost to make the most of short term earnings?  Check it Out 's actually quite essential that they do not. Too much pure money making would result in a bad user experience and would lead to an erosion of market share with time.

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Eventually, the importance and quality score algorithms have to do with protecting market share in the face of strong competitive forces. This is accomplished by producing the largest possible amount of "satisfied page views." These elements likewise drive the natural ranking aspects in Google, which are still driven by significance, links, and in some kind (directly or indirectly) by the user fulfillment with the material.

On You, Tube, when a user launches a video, the preliminary action tends to be to kick back and view the video. The user is not searching for an immediate answer, or to click on something and leave the page. The advertisements come into the experience at different times and in various ways, either as advertisements that show before your video plays, on the right rail, or as an overlay within the video itself.

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Ads can also appear in the You, Tube search results page, and likewise in the suggested videos once the present video surfaces running. Given the nature of the advertisements, what drives one of the most worth for You, Tube is view time, and number of videos viewed. Long term market share for You, Tube is guaranteed by Google via other metrics indicating complete satisfaction, including things such as comments, likes, shares, and embeds.